Here’s my Google Analytics showing traffic before, and then during the 7 day sale period. As you can see, before the sale, I was averaging 50-70 visits per day; during the sale that shot up to almost 2,000 on a couple of days.

Breakdown by Day

The following table shows revenue generated on each day, PayPal fees, and how much I make.

Date            Revenue         PayPal Fees     In My Pocket
16/01/2010      £32.23          £4.02           £28.21
17/01/2010      £192.96         £32.40          £160.56
18/01/2010      £52.79          £7.24           £45.55
19/01/2010      £100.40         £15.37          £85.03
20/01/2010      £106.29         £14.84          £91.45
21/01/2010      £156.21         £24.24          £131.97
22/01/2010      £72.81          £11.49          £61.32
23/01/2010      £22.98          £1.59           £21.39
Totals          £736.67         £111.19         £625.48

So, it’s not a massive amount of sales; but for an indie, and considering I was getting less than one sale per day (!) in the weeks leading up to the sale, it’s not so bad.

Breakdown by Platform

The next table contrasts how the Mac and Windows versions did.

Platform        Revenue         #Sales          Average Sale Price
Mac             £180.61         134             £1.35
Windows         £556.06         548             £1.01

So, while I did get a much higher volume of sales for the PC version, Mac users are seemingly more generous!

Big Spenders

The next table shows the best sales I had, with a number of people opting to pay the default asking price, or above! Sadly, the most popular price point was 1p (I expected it might be).

Amount          #Sales
£19.99          1
£15.99          1
£15.00          1
£12.99          3
£9.00           2
£7.99           1
£6.99           1
£6.00           4
£5.00           17
£0.01           240

So that’s just the raw-data. I’ll do another post, and talk a little more about my thoughts and what I feel I learned from this little experiment. In the mean time, get Qwaking, and enjoy the game…